Day: January 31, 2006

My friend Sarah McCue wrote Farce to Force : Building Profitable E-Commerce Strategies.This is at least her fourth book.

Dr. Sarah McCue is manager of the Information and Communications Technology for Development practice at the United Nations Development Program in New York. She also wrote The Federal Role of National Export Development Organizations and drafted the E-Commerce Strategy for the U.S. Small Business Administration.

I first met her when she worked for the Michigan Small Business Development Center, but she is not nearly as stuffy as all of those titles might suggest.

My former library colleague at the NYS SBDC, Jennifer Boettcher, also a prolific author, wrote a book with Lenny Gaines, who I also know pretty well. It is entitled Industry Research Using the Economic Census : How to Find It, How to Use It (How to Find It, How to Use It). I happen to be a geek for these types of data.

Finally, the NYS SBDC has published an award-winning book called “What’s Your Signage.” It was written largely by my current library colleague, Darrin Conroy. The book acts as an introduction for small business owners to the importance that signage can have on their business. Since 1 in 7 Americans move each year, good signage can make a real difference. I started attending a new church six years ago, and I had no idea where the “Rose Room” was, but subsequently, there was great signage provided throughout the building, which made me feel much more welcome.