I received an email this month from Yoast about having a green website. No, we’re NOT talking about my surname. I only vaguely knew that a green website was a thing.
“Did you know the tech industry is responsible for nearly 4% of global CO2 emissions? That’s similar to the travel industry! Shockingly enough, this number is only growing. It’s time to take action and reduce our ecological footprint. Luckily, there are some things you can do to make your website greener!”
The article notes that you can save energy by blocking bad bots. GameSpot, a news site about video games, produced the most significant amount of CO2. Conversely, “the cleanest and greenest: Google. They only produce 5,480 grams per year. Which isn’t surprising when you consider their net-zero target in 2030. Google’s sustainability efforts range from machine learning to help cool data centers to smart thermostats that conserve home energy.”
Whole Grain Digital offers 20 ways to make your website more energy efficient. Among the suggestions are SEO, choosing fonts carefully, and reducing images and videos.
Calculating carbon
Yoast pointed to a Website Carbon Calculator. I nervously put in my URL. “Hurrah! This web page is cleaner than 90% of web pages tested.” I’m not sure exactly what I’m doing correctly other than using YouTube links instead of videos. It’s probably primarily my provider’s doing. DreamHost is #3 on Sustainable Business Toolkit’s best green web hosting.
I checked out some of my blogging colleagues. Sharp Little Pencil from Amy was 88% cleaner. The blog of Chuck Miller was 85% cleaner. Diana De Avila, whose site is quite graphically intense, is 65% cleaner. Dan’s largely abandoned albanyweblog is 63% cleaner. Forgotten Stars, the site of Kelly Sedinger, was 60% cleaner.
Flooding
The website 1440 reported, “South Florida was hit by heavy rainfall [recently], causing widespread flooding and shutting down schools and the Fort Lauderdale-Hollywood International Airport. Fort Lauderdale recorded a once-in-1,000-year rainfall of 20 inches [50.8 cm] within six hours. The city’s 24-hour total of 25.9 inches [65.8 cm] set a record for the rainiest 24 hours in the state’s recorded history.
“The floods come as extreme rainfall events are becoming more common worldwide. Experts say for every 1.8-degree increase in global temperature, the amount of atmospheric moisture increases by 6%-7%, resulting in more intense and frequent precipitation (see more on the Clausius-Clapeyron equation).”
Whatever we can do to stem the tide of global warming is vital.
I don’t know what this means and how they calculate it, but we’re only cleaner than 59% of sites tested. Oh dear.