Category: Sold Out

Now, it was time to put my money where my mouth had been all those years. I had to actually sit down and produce a comic book- doing the pencils and inks all myself and I’d gotten my then-art student/girlfriend to agree to letter the project. This was the point where a lot of the poseurs and wannabes are separated from the real pros. It’s one thing to draw lots of pretty pictures of Batman, Wolverine and Phoenix standing around and looking dramatic with no real backgrounds, but when you’ve got to TELL THE STORY WITH PICTURES, make it interesting and authentic and throw in some kind of “cinematic magic” to boot, that’s where it’s all at. I’ve seen so many kids and even adults who are SO sure that they’re the next big thing in comic art crumble and drift away sheepishly once they actually get a real script in hand and they see that copying a Jim Lee or McFarlane splash page has virtually nothing to do with actual sequential art that I can see them coming from a mile away now.

This, however, was my turn to shine or fail and skulk off to a lumberyard or some worse fate and I was determined to not allow that to happen. I gave my all on that book, staying up sometimes more than 24 hours straight, drawing, redrawing, hitting the library (pre-Internet) for reference, trying to stay “current” with the look and storytelling of the piece, sometimes second and even third-guessing myself into a near nervous breakdown of worry (which, admittedly, I came to do again and again even once I’d “made it in the big leagues” a few years later) and doing my best to not only impress Tom and Roger, but to try and out-mainstream the mainstream comics that “my book” would share rack space with. I’d pencil a page or 2, then pop into the store to show Tom and Raj what I’d done, then head back to the proverbial and literal drawing board sometimes high as a kite and sometimes near-suicidal as I had to pencil, repencil and even cut and paste up some pages combining 2 or 3 pages into one . This was occasionally very frustrating, but now, in retrospect, I realize that ALMOST every change was for the better and that this was the first real editorial input I’d ever had outside of school work and the volunteer work I’d done on theatrical projects and etc.

There were a few times when I practically begged Tom to let me ink a few pages, to not only get ahead, but to break up the monotony of the thing, but he insisted that, except for the cover and ONE page that would be sent around to the Comics Journal and such for promotional purposes that the entire book had to be pencilled and lettered before we’d all sit down, go over it, making sure evry panel of every page was complete, cohesive and coherent before I’d be allowed to commit the project to ink.

Phew, “tough room”, I thought, but not as tough as the times I’d have with the lettering. As I stated previously, my then-girlfriend had been recruited to letter the book. She’d never really even read comics and was struggling her way through art school, and, in the interest of complete honesty and disclosure, we did end up breaking up during the production of SOLD OUT!- once for a few days on the first issue and then permanently and badly a few pages into the second book. She was in over her head on the book, but in all fairness, she did give her all most of the time and she really had gotten involved to support me and in retrospect some 20 years later, that was a good and decent thing and I’ll do my best to say as little as possible in regards to this subject from here on. I was constantly throwing her copies of Simonson’s Thor which was lettered by John Workman- the only letterer whose work was not only competent, but practically jumped off of the page and actually added to the compositions and storytelling. I wanted “our” first project to be a winner and as strong as possible, but at times, I was too close to it and I didn’t handle the pressures as well as I should have. I’d spend days banging out a page, then I’d drop it at her house for lettering-sometimes only a panel or two, then feeling it all slipping away when I’d come back a couple of days later and find out that nothing had been done. It was agonizing; I couldn’t let this book fall apart, I had to get it done – the right way. It was my portal to the big leagues and out of Palookaville.

I got more and more stressed and was sleeping less and less, spending more and more of my awake time at the board after everybody at my house had gone to bed, and then crashing and sleeping the day away, only to begin again once the sun went down. I was a vampire without a cape and hokey accent, and I was hating it and loving it at the same time. As tough as doing a regular comic is, this was even tougher on some levels because it had to be FUNNY on top of all else and, as many have said before, “Comedy is tough”. We had to load the book up with loads and loads of sight gags, yet not overdo it and burn the reader out, we sought some weird state of balance where we’d go deeper and deeper into the absurd and twisted, then veer back into straight narrative-it was great and a true challenge as I had no problem diving into the absurd, but I sometimes needed (and still need) guidance to find my way back. The sight gags and plays on words and titles that I crammed into oh so many panels were inspiring, when I’d get a small notebook page with “John-go nuts here” scrawled on it, I did, feeding off of the guffaws and giggles I’d get from Tom and Raj when I’d plop the corresponding pages down on the desk for their look-sees.

It nurtured my need for not only reassurance and acceptance that every creative person craves, but it sustained my constant need to entertain- a flaw I still carry with me which is why I still stock a book of office traps and pranks on my desk to this day and why my cohorts at the firehouse and I spent two years planting broken lawn implements in one particular guy’s truck. It’s a sickness like drugs, drinking or gambling (at least two of which I know a bit about), but for the most part a benign one- although the lawnmower guy would most likely dispute that.

There were times it seemed like I’d never finish the project, that it’d never be an actual, tangible book. I kept working and reworking, getting closer, yet further from completion. The comics business was actually writing the damned thing for us with its absurd bombardment of the market with more and more awful small press black and white comics, some so ludicrously titled that we couldn’t even have come up with them. I sometimes think that it was a good thing that the book took us so long as we had had time to look at what was going on and say “Whoa, gotta put that in there!” The first pages completed- both in pencil and ink were actually the cover and the last page, when I got the go ahead to actually ink ’em, it felt like one big psychic enema, it was the break in the monotony that I needed – I could breathe again…for a few days, but thank God for those late night showings of HBO’s comedy specials on more than one occasion, they kept me from running screaming off into whatever night I was in the midst of.

There were a couple of inspirational moments on the project as well. The first started out absolutely horribly. I’d had a “Big Brother” when I was a kid because I’d grown up without a Dad of my own and my “Big Brother” and his family and I were and still are, close. Jack had a son named Erin who’d had a lot of behavior problems for years and had just seemed to be getting a handle on them when he was murdered by his mother’s boyfriend on July 8th, 1986. As a tribute to him, I put Erin in the book, arguing with a doppelganger of FantaCo’s own longtime counterman Matt Mattick over a jacked up cover price and some 10 or 12 years later that very same panel was reprinted in a comics news magazine as accompaniment for a letter on speculation and distribution issues.It was self-serving, but I’d do it again in a minute.

Bottom panel is John’s tribute to Erin, on the left; I had no idea. A pretty good likeness of Matt on the right. – ROG

The second “uplift” if you will, came near the end of that summer when The Comics Buyer’s Guide printed the cover of SOLD OUT! #1 in their coming attractions section. I’d picked up a copy while dropping pages off at the store and retreated with she-who-was-not-to-be-ignored to this great little dive of a mexican restaurant where she had lunch and I stared at the cover art on that cheap newsprint blankly. I’d arrived. It’s funny, that Mexican place was still going strong until the owner died 4 or 5 years back. It’s a coffee place now; my office is basically spitting distance from there, and every time I pass it, I can’t help but think of that warmest of afternoons.

Where were we? oh, yes- I’d started doing character sketches for “THE PROJECT” of which I’d spent the better part of an afternoon talking about with Tom Skulan and Roger Green in a most productive, informative, contentious first meeting that left me feeling confident and rarin’ to go as I left the store/office, yet completely bewildered as I sat down at my drawing board to begin doodling. I was supposed to come up with character sketches for: two muppetesque teenagers, a hamster and turtle who are actually 2 kids who were to just basically look like animals and the infamous empty comic book rack. The beasties weren’t that difficult as I always had encyclopedias and biology books around in addition to a well stocked public library just a few blocks away – oh, that the internet existed then, with its wellspring of potential for reference, news, and porn! – but that damned comic book rack! Geez what an awful thing to draw with its more or less cylindrical shape, countless wire racks and numerous vanishing points and negative spaces!

I looked and looked for reference on one everywhere, I’d already amassed a pretty darned good “photo morgue” or “swipe file” but had nothing even remotely similar to a comic book “spinner rack” in it. What was I to do? Well, after trying to “fake it’ and failing miserably, then whining to the FantaCo guys, they allowed me to take my camera into the store, dump all of the books off one of the racks and… take pictures! What a concept; then again, most of the grin boys in the biz these days probably wouldn’t have a clue where to get a reference photo of something like that if their computer was down and/or there was no Jim Lee or Adam Hughes comic nearby to copy from, let alone the drive to follow up on it.

Anyway, the turtle and hamster were a little nod to the Teenage Mutant Ninja Turtles that started the whole ridiculously long titled black and white independent craze and to the Adolescent, Radioactive Black Belt hamsters who continued it and they were the first designs that were immediately accepted (y’can never go wrong with REAL people, buildings,cars, animals, etc. in illustration), but the screaming kid in front of that selfsame empty comic rack was going to need a bit of tweaking. I’d gone “realistic” with him as well, thinking of, even though not directly lifting the image of a mutant kid that Mike Zeck had drawn in a then recent issue of Peter Parker The Spectacular Spider-Man, but Tom wanted something arch, extreme. He suggested I look at some Harvey Kurtzman, and damn, he was right. Even with all of these years and miles past, I look at that cover and it’s stark, alarming and sticks in one’s mind- Tom knew what he was doing. But there would still be times when each and every one of the brave little crew that was to assemble in that dismal little office would offer some last minute, out of the box idea that would save the proverbial day (even me!)

After a couple of way too quickly passing weeks, we had the basic look of the characters, and a rough cover drawing to start sending around the horn with press releases, etc. but it was time to actually get the script together and start telling the story. At some point, I finally said to Tom and Roger, “So, am I officially ON the book or what?” and Tom simply said, matter-of-factly, “You’re the artist.” which felt very, very good, until we had to come to terms on the money situation and decide who was going to ink and letter the book. Ooops, I hadn’t thought of that- the penciling, inking and lettering duties were all to come out of the money set aside for “art” so, being a real go-getter (and so cheap I squeak), I decided to ink it myself and subcontract the lettering out to a party to be named later.

I’ll never forget being handed the first few pages of the script of which I still probably have sealed in a barrel in my heavily fortified basement. That “script’ was unlike any I’d seen before or since – it was a couple of lined 5 x 8 notepad pages written out in ballpoint pen, some actual script format with dialogue, sometimes reverting to “plot form” and in fact, sometimes merely being quickly lashed together sketches (better drawn than many Liefeld books) with hints of dialogue (even later on with comments such as “John, go nuts here”). Wow, this was going to be a real taskmaster, but I liked it from the get-go and really felt good about the project.

Probably one of the pages where Tom said to John to go nuts. -ROG

The book began with a newscaster yammering on about the black-and-white comic phenomenon, then segueing into flashbacks of the history of comics. This opened up infinite possibilities for coolness, I loved throwing in “period clothing” and sight gags on the comic racks in the backgrounds- mercilessly lampooning anything and everything and the guys let me ratchet it up further and further, using almost every twisted, borderline offensive suggestion with two exceptions. First, they decided to put the kibosh on a cover I had blatantly nailing DC’s then current “Man of Steel” as “Bland Of Steel” complete with the famous Superman chest emblem changed to snoring zzzz’s (although they finally acquiesced and allowed me a tamer version that did appear alongside “Lack of Action Comics” and “Defective Comics”. Secondly (and looking back now, I’m glad) they nixed a sight gag liquor bottle labeled “Wood alcohol” with the word “Wood” in the stylized “wood cut” typeface of the signature of the late, great Wally Wood. I had been too high on creative cooties to self edit on that one.

Late one hot June night when the house was quiet, I sat down at the drawing board in my secret crimb lab with only a boombox, the script, a piece of 2 ply kid finish bristol board and a few pencils for company and started actually drawing my first comic book.

The backroom was kind of dismal and gloomy. Not only was it the office but a storeroom stacked with overstocks of various books, magazines, horror posters and borderline porn and it was definitely un-insulated (more on that later), but in the leftmost corner sat Tom Skulan and his desk from which the empire called FantaCo was run. I’d met Tom several times over the years as a customer but it felt different to be actually “peddling my wares” to him as he had a reputation for being able to draw out the best in his creative people. He stood and offered his hand as Roger re-introduced me to him and gave him an abbreviated version of my life’s story, then gestured for me to lay my portfolio out on the desk. I did as directed while proudly repeating the story of my recent completion of art school and coaching by the Zeck-man as Tom flipped through the acetate covered pages, occasionally nodding and mm-hmming approvingly in the quiet but deep Eric Boghosianesque voice that I would come to know well over the next few months (there’s a casting suggestion for Mr. S’s biopic if ever, right down to the curly black hair). Finally, after what seemed like and eternity of my babbling and Raj and Tom’s exchanging of knowing glances not unlike Joe Friday and Bill Gannon, Tom shut the ‘port, looked up at me and said, “Okay, here’s what we’re looking at…” and life was never to be the same again.

The guys broke down the basic plot of what was to become “SOLD OUT”, and I loved it from the moment I heard it, even more so than most of the pitches I’ve gotten over the years from M*rV*l or whomever, this was to be “AN EVENT”, and one helluva satirical one at that. The project was to be a 2 issue spoof/indictment/tell all of all that was bad, hypocritical, phony, and just plain screwed up in comics(I figured that would guarantee some 500 or so pages worth of work right off the top) springing from the then overblown independent, black and white(or as we came to say WAAAAYYYY too many times “poorly drawn black and white”) comic craze. The book would begin with a 3/4 issue or so retelling of the actual history of the comic book marketplace, mercilessly skewering many a comics personality and practice along the way, then spinning out into what may have come to pass if the black-n-white phenomenon was allowed to continue as it had, eventually pushing the comics market into a world of rampant speculation, greed, corruption and eventually decimation due to a lack of that old adage “Those who do not acknowledge the past are condemned to repeat it.”

Before we go any further, let me be the first to say that without reservation, APPROXIMATELY 90% OF WHAT WE EVENTUALLY HAD TO SAY IN THAT LITTLE POORLY DRAWN BLACK AND WHITE COMIC ACTUALLY DID COME TO BE AND WAS EERILY CLOSE TO THE WAY THAT COMICS TOOK A SWAN DIVE IN THE MID-90’s, ALTHOUGH WE “PREDICTED IT” IN 1986!!!!!!!!!! You heard it here, folks, go dig up a back issue and give it a read, it’s more interesting to read now, some 20 plus years later, but, I digress, we’ll come to this later so for now, back to our tale already in progress….

Over the next 45 minutes or so, the 3 or us bounced a lot of ideas off of each other as the project was already obviously writing itself as we went along a la “Casablanca” and the last half of the tale was purposely left to only a brief outline so that we might adapt to the events as they transpired. By the end of our meeting, we’d cited such diverse influences or possible influences as: “Mickey Mouse and The Air Pirates”, “Citizen Kane”, the graphic novel adaptation of “1941” and The Bible. I was sent off to begin sketches of, of all things, a hamster, a turtle, and a stunned kid in front of an empty comic book rack, and, let me tell you, of all the years I was an illustrator and of all the weird stuff I had to reference and sometimes out and out fake, fudge or swipe to tell a story, there weren’t many things tougher to draw than a simple,…… empty,…….. comic book rack…..