Tag: diversity

Is diversity “pandering”?

Kareem re: The Bachelor

I was talking to a White friend of mine recently. During the conversation, they said that all those television advertisements showing diverse people, folks of many colors and sizes, and abilities, are “pandering.” This took me aback.

Maybe it’s because I’ve written about this at least twice. Here’s the second piece, because the comments to the first piece (which I linked to in that second post) were so filled with racist vitriol that it was exhausting.

The less vulgar responses were like what “Bruce” wrote: “My count of Blacks in commercials exceeds 33%… But blacks make up 14% of the population and only 10% of total consumption (commercials, after all, are all about stimulating consumption)…

“So explain that huge discrepancy. I surely don’t mind seeing diversity in TV ads. But they should reflect fairness relative to these respective groups’ overall economic impact. Otherwise, it’s just PC gone haywire.” As I noted, I grew up when there were NO people of color in TV ads and damn few on the programs.

It finally occurred to me that I was stating the premise incorrectly. Advertisements have always been aspirational. I can see myself in that new model T Ford. My new Frigidaire will keep my food fresher.

Frankly, I don’t watch many television ads, as I fast forward a lot through recorded programs. The shows I watch tend to be news programs. But even speeding through them, I can tell many, if not most, of the programs I watch, are for prescription drugs.

Let me be clear that I despise these direct-to-the-consumer Rx ads, which seem to run only in the US and New Zealand. Their goal is to remind Black women they can also have clearer skin. Hispanic men no longer have to suffer the embarrassment of ED.

These ads show diversity, not because they are “woke” or pandering but because they want to sell stuff – sometimes things you don’t need – to as many people as possible.

As author Walter Mosley speaks to CBS News about how much more buzz his new book, Every Man a King, is getting than any of his others, he notes it’s because of capitalism.  

The Bachelor

Kareem Abdul-Jabbar, who incidentally appears in an ad about AFib, though not tied to a particular product, recently wrote about diversity in television. His example was The Bachelor, The Bachelorette, et al. I’ve never watched a single episode.

He asks a “simple question:  Do reality shows (or TV shows and movies in general) have a responsibility to be aspirational as well as reflecting ‘reality’? By that, I mean, should a reality franchise with a vast audience and influence on popular culture merely reflect systemic racism, or should it aim higher in creating the kind of diverse world that we aspire toward?

“When you reflect systemic racism by not including a more ethnically diverse cast, then you are perpetuating that racism. For money.” He explains it well.

AAEEO

Another friend noted, “I’ve seen some media coverage of the Oscars. The whole thing seems like a study in overcompensation, as if ‘the academy’ feels guilty and hopes throwing everything at a single film can make up for decades of ‘in-crowd’ awards.”

The reference, of course, is to Everything Everywhere All At Once, a movie I  extolled. It may be my favorite film of this century. (My friend hasn’t seen it for what I know to be good reasons unrelated to the ethnicity of the actors.)

My take: EEAAO was a film that would not have been made a few years ago,  but it can now be with an Asian co-writer/co-director/co-producer. And that should be celebrated. I’m REALLY happy that I saw it at the cinema.

And it’s not just Asians being honored. Of the four acting winners, Michelle Yeoh is 60, Jamie Lee Curtis is 64, Ke Huy Quan is 51, and Brendan Fraser (The Whale) is 54. The guys had both been lost in the Hollywood wilderness.

I understand that “diversity” is a bugaboo for many people. On a recent episode of the TV drama The Good Doctor, the black female third-year resident didn’t want to be on a video chat talking to would-be doctors that “looked like her.” It was a burden, which I totally got. Mild spoiler: she gave the talk at the end and realized how powerful the experience was.
Race
Another friend asked me in a public setting recently whether we should stop counting race in the US Census since race, as we all know, is a social construct. I said yes, which was disappointing to that person. They were sad that Barack Obama had not checked the White AND Black boxes on the 2010 Census.
I opined at the time that the race question might disappear when the number of people selecting multiple race boxes increased enough to make the numbers meaningless.
In retrospect, I don’t believe it’ll go away until America becomes more willing to discuss the consequences of racism. Since the distinctions will be based on historic racial characteristics, they will remain relevant for… I don’t know how long.

Myths retconned to advance diversity

multiverse

Uthaclena poses a question for Ask Roger Anything.

Should icons, legends, and myths be retconned to advance diversity and inclusiveness? Is creating new stories and characters stifled or advanced by doing so?

Maybe. And maybe. A post by Mark Evanier this year addresses this.

“Among the pro-social requirements at that moment was that every [cartoon] show that particular year [1980] had to have minority representation. Someone in it had to not be a white guy.

“As it was explained to me, Standards and Practices at ABC had made up a list of racial and ethnic minorities, and it was kind of like ‘Pick one.’ Joe Ruby, one of the producers of the show, looked it over and picked ‘Hawaiian.’ He and Norman had previously invented a sidekick for Plas, who had perpetual bad luck and whose voice would be based somewhat on Lou Costello’s.”

So I asked him, “I was wondering if you thought that was a good thing, a bad thing?” He replied, “In this world — or in my world, at least — one often finds situations that fall under the category of ‘Doing the right thing for the wrong reason’ or maybe ‘Achieving the proper goal in an improper way.'”

I agree with him that ABC was hamfisted about this. Thus,  the inclusiveness checkmark was achieved but at a creative cost.

A better solution would be to create situations that reflect the characters portrayed. To achieve that, one needs to have more writers who are black, Hispanic, gay, women, fat et al. You know, people who have some experience with being what the stories are trying to portray rather than having a white character in blackface.

MCU

To the specifics of the question, when I was growing up reading comics, DC came up with different “earths” to explain the difference between the Golden Age and Silver Age heroes.

Someone recently wrote that there were too many characters named Superman. I can’t speak to this because I’m not following the comic books. The marketplace, I reckon, will decide.

I’ll point to the Marvel Cinematic Universe. As you know, Sgt. Fury, fighting in WWII, was a white guy in the comics. But movie fans now can’t think of anyone but Samuel L. Jackson as Nick Fury.

Here’s the problem with comic books that are more than a quarter-century old. You always have to retcon the storyline, or it doesn’t make any sense. The Lee/Ditko Spider-Man is in his 70s. Reed Richards and Ben Grimm of the Fantastic Four fought in World War II, so the Lee/Kirby characters are centenarians.

I’m cool with the changes because we’re dealing with the multiverse, which was used to tremendous effect in  SPIDER-MAN: NO WAY HOME and especially  Spider-Man: Into the Spider-Verse.

Heck, anyone who has ever watched soap operas for any length of time knows that babies suddenly age for storyline reasons.

If you’re going to alter something, having media that reflects our evolving understanding of the world makes sense to me.

And if someone is pearl-clutching over people of color in the Tolkien universe, for instance, they can write off the finished projects as bad fan fiction.

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